How This Company Saved Thousands Of Flowers During The Pandemic

6 Spa 2020
156 503 Peržiūros

Presented by AMEX
When COVID-19 canceled all its clients' weddings, floral design company Sweet Root Village lost 80% of its business and was stuck with thousands of flowers. So its owners, Lauren Anderson and Rachel Bridgwood, got creative. They hosted a drive-through event to save all those stranded flowers. Business Insider stopped by their pop-up flower market in Alexandria, Virginia, to see how Sweet Root Village's other pivots have saved the small business.
#Flowers #Pandemic #BusinessInsider

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How This Company Saved Thousands Of Flowers During The Pandemic

  • From one florist to another , blooming blessings to you both!

    Life Is BeautifulLife Is BeautifulPrieš dieną
  • I work for a funeral home and I know at least in California, flower shops are doing very well right now...if the flower shops make relationships with the local funeral homes, we send all our family’s their way for the arrangements.

    Mike GarciaMike GarciaPrieš dieną
  • Flowers and plants make life so much better 😊🌹

    Annointed OneAnnointed OnePrieš 2 dienas
  • Orange girl is the one i'd like as a friend. Ambitious but sweet and talkitive

    hiba shamimhiba shamimPrieš 2 dienas
  • If we can get through 2020 we can get through anything right.,... That sent a chill through my bones. Please don't challenge fate. I can't take anymore.

    Meena ShettyMeena ShettyPrieš 4 dienas
  • We're running at an 80% deficit. *Continues to play happy bouncy music.

    Coyote SkiesCoyote SkiesPrieš 5 dienų
  • Why was my fist thought "funerals?" Lol

    RainDropsOnRoses 414RainDropsOnRoses 414Prieš 5 dienų
    • Me to tho😅

      Juliet VjJuliet VjPrieš 5 dienų
  • They flower arrangements are amazing!

    DIY TrialDIY TrialPrieš 9 dienų
  • This are painting level beautiful flower arrangements 😍

    vinod kumarvinod kumarPrieš 10 dienų
  • I wish them the best of luck with all the other hard hit industries. I hope they can survive then thrive after covid

    601salsa601salsaPrieš 10 dienų
  • One of the wedding/event decoration company that I know.. turn their bussiness into funeral decor (I don't know what it's called in English they provide flowers, casket, etc for funerals) in this pandemic time. I know it's morbid but their business survive even tho now their most popular product is wooden casket.

    Riska DhenabayuRiska DhenabayuPrieš 10 dienų
  • Well done to the 2 girls. Not giving up, not getting angry about a situation that you can't control, and rethinking your business. Brilliant!

    Paola GrandoPaola GrandoPrieš 13 dienų
  • This is amazing! I want flowers now! 🥰🥰🥰🥰

    OMG That Just HappenedOMG That Just HappenedPrieš 14 dienų
  • This may be dark, but I thought they were going to sell their stuff for funerals instead because there are a lot more.

    Kat TKat TPrieš 14 dienų
    • sadly a lot of us that lost loved ones have still been unable to host a formal funerals due to social distancing restrictions. so no need for flowers there either.

      Jaz BonninJaz BonninPrieš dieną
    • 😂😂😂

      Masood ShaikhMasood ShaikhPrieš 6 dienų
    • dank

      Ijo HeatherIjo HeatherPrieš 13 dienų
  • Oh my gosh Rachel!!! This is Becca from Alconbury. So glad you figured out a way to keep going!

    becca paynebecca paynePrieš 15 dienų
  • These are so stunning!! I would definitely buy a bunch every week if I lived in the US

    Noa GoldsteinNoa GoldsteinPrieš 18 dienų
  • Uhmm just gonna say that the orange girl is my kind of friend haha

    Angel TuazonAngel TuazonPrieš 22 dienas
  • is thes shop in Alexandria in usa?

    mohamed khattapmohamed khattapPrieš 22 dienas
  • 3:32 what kind of mask is that?

    paivaivapaivaivaPrieš 25 dienų
    • I was thinking about that too but I feel like the people from this scene probably DIY masks too with their own fabrics to be eco-friendly

      Christina AlonsoChristina AlonsoPrieš 3 dienas
  • Weird how when the staff is working together no one is wearing a they're talking about a pandemic. If you aren't living with someone you need to wear a mask in front of them.

    Daniella HergetDaniella HergetPrieš 26 dienų
  • I don't understand why they're struggling though, Calgary flower shops are actually earning almost double the amount that they used to before COVID.

    L E N A M A A N IL E N A M A A N IPrieš mėn
    • @Vivi Buffy Well it seems like the shop in the video did mostly weddings before covid so they would be more affected, whereas the shops in Calgary are used to the economic downfalls of living in a oil-dependant economy so they've been diversifying the services they offer for years, and because of this they've focused on selling arrangements mostly and since the rich havent been able to spend their money on things they have in the past they now buy flowers on a more regular basis.

      L E N A M A A N IL E N A M A A N IPrieš 21 dieną
    • Obviously these ladies' mainly cater for weddings and events that require social gatherings. Many of those got cancelled/postponed. The flowers meanwhile will still perish. Anyway, would you share an insight of how the Calgary flower shops are earning almost double with the pandemic? Who are buying their flowers? I'm genuinely curious.

      Vivi BuffyVivi BuffyPrieš 21 dieną
  • The action takes place in the USA...

    Boyd BoyettBoyd BoyettPrieš mėn
  • Simple weddings are good for Nature

    Alka Soli SEER CREATORSAlka Soli SEER CREATORSPrieš mėn
  • And not our food why?

    Melissa GarciaMelissa GarciaPrieš mėn
  • Bees need flowers to create pollen,nowadays we use flowers as much as we can.One day when there's no flowers there will be no pollen..pollen plays an important part on earth

    By Me36By Me36Prieš mėn
  • 96% of couples are planning on postponing, not canceling their weddings Optimists: the other 4% must of eloped instead of having a big wedding ☺️ Pessimists: the other 4% must of broke up during the pandemic 🤔

    LE HLE HPrieš mėn
    • I thought the 4% went through with the wedding like idiots

      Sofiq GachaSofiq GachaPrieš 3 dienas
    • true pessimists: the other 4% died during the pandemic (or 1 person died)

      Chantal BellmontChantal BellmontPrieš mėn
  • Well honestly if they took payments or deposits they technically probably could have kept it

    Nick LevineNick LevinePrieš mėn
  • We are in maui and this happened to us. Except it was 100% of our business. God bless you ladies. Beautiful work.

    Bernadette BustamanteBernadette BustamantePrieš mėn
  • I thought they would be more busy because there would be more funerals...

    Flynn WFlynn WPrieš mėn
  • If wr can get thru 2020 we can get thru anything...say it again gurl!!!

    Kristen NeuhauserKristen NeuhauserPrieš mėn
  • Nice business^-^

    S KS KPrieš mėn
  • I think the old is gold kind of glasses has come into existence 👓🕶️

    barigala Prashanthkumarbarigala PrashanthkumarPrieš mėn
  • Who did they donate the 13,000 to? Themselves?

    MySisterIsAFoodieMySisterIsAFoodiePrieš mėn
  • Bravo !👏🏼👏🏼👏🏼👏🏼

    Maria PetrasMaria PetrasPrieš mėn
  • Crazy how so many are critical of the creative response of a business struggling to stay alive. Many show ignorance of the industry and of business in general. In addition to cancelled weddings, funeral services were also cancelled during covid. They have thousands of dollars in perishable product that can’t be cancelled and little revenue. Employees depend on them and there is no income. Sure, they can donate unsold does this help them stay in business? My hat goes off to them for finding ways to make it work under intense time and money pressure. I hope they steadfastly ignore the idiotic criticism of those who don’t understand that if a business isn’t making something then there is no longer a business. Instead of laying down and giving up, they are making it work. You inspire me ladies!

    Emilie BrownEmilie BrownPrieš mėn
    • Because they are workers who wants to let everyone be like them

      S KS KPrieš mėn
    • Well said!

      CandisCandisPrieš mėn
  • _Baron B. Benson is coming for you_

    The TurniptressThe TurniptressPrieš mėn
  • I thought they gonna make the resin cast flower thing

    Ima KarimahIma KarimahPrieš mėn
  • Stop hating u all where just sitting ..nice 1 girls

  • These ladies are very good with solutions. Adapt, Conquer and Overcome is the new motto of the Pandemic Era.

    bluzshadezbluzshadezPrieš mėn
    • More like pLandemic.

      Greatest EverGreatest EverPrieš mėn
  • *At Business insider, don't upload a video en public and straight away make it private. Please, it's not that hard.*

    L BjL BjPrieš mėn
  • The flower shop I work for has become more busy during Covid 2020. The first month was a bit difficult and lack of funerals was tough at first but now they're back and it is overwhelming. Glad I don't work at an event based flower shop, I do less than 20 events a year on regular so all the social distancing birthday arrangements and sympathy /funeral arrangements have us going strong. This is one of our best years. I am so appreciative to have a job and enjoy doing what I'm doing even in these times.

    yo adrienneyo adriennePrieš mėn
  • Thumbnail changeeee?????

    혼다Honda혼다HondaPrieš mėn
  • sis let your co-worker talk lol

    Diana UsDiana UsPrieš mėn
  • they ddn't actually save them all

    ollieolliePrieš mėn
  • RESILIENCE, that's their word

    Michael Taiwan MKTGMichael Taiwan MKTGPrieš mėn
  • Memang a bouquet of flowers sebegitu, cost that much? Hundred of dollars?

    Nurul AimiNurul AimiPrieš mėn
    • Yup, transportation and refrigeration cost. Wilting ugly vegetables can still be sold and eaten but nobody will buy wilting ugly flowers.

      Vivi BuffyVivi BuffyPrieš 21 dieną
  • $185 dollars, got me fucked up 🙂

    Jules _Jules _Prieš mėn
  • I love those inspiring stories!!

    Meditation & Relaxation SoundsMeditation & Relaxation SoundsPrieš mėn
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      adam weahadam weahPrieš mėn
  • FY!

    Cristobal NuñezCristobal NuñezPrieš mėn
  • Lauren Anderson is single?

    혼다Honda혼다HondaPrieš mėn
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    Austin DearsonAustin DearsonPrieš mėn
  • honestly theres alot of things you can do with flowers like make pigments, dehydrate them, etc and get alot od money just for arts and crafts

    eveevePrieš mėn
  • Ok, so flowers could have been composted, but there are Americans without food because food was left to rot in the fields. Isn’t it more important to pick fruit and vegetables than some flowers that were bred to look nice and not even smell good? Not to mention all the people who passed away where they could have donated to families in need.

    Spiral BreezeSpiral BreezePrieš mėn
  • TY ☺️

    Amit dasAmit dasPrieš mėn
  • What did you do with all those flowers during lockdown?

    Pree ThamPree ThamPrieš mėn
  • Maybe now since the “wedding industry” is down weddings in the future won’t be expensive.

    Michael O’BrienMichael O’BrienPrieš mėn
    • @Jena Chapman this is not correct. It's a known fact that vendors hike their prices once the word wedding is mentioned. The wedding industry is a scam.

      Bee DeeBee DeePrieš 29 dienų
    • The reason why wedding stuff is more expensive is because it’s the only time a normal person is paying for a corporate level event. And it’s an event you’re having sometimes once your whole life. That is why it’s expensive. You are an individual paying for something that is usually in a company budget.

      Jena ChapmanJena ChapmanPrieš mėn
    • I wish... but I think there would still be those who wants the "traditional wedding" and the industry will still overcharge. Annnnnd that's why it's not for me. I'd rather save my money and have a small, cozy wedding, where I get or make most of my stuff together with my partner and my friends/family.

      linger368linger368Prieš mėn
  • So they stay in business by presenting themselves as charitable. Good one.

    redngoldenredngoldenPrieš mėn
    • @redngolden -- You didn't "explicitly" state anything. You IMPLIED that they're actions were somehow less than sincere. If you took my comment as critical and/or judgemental, that's on you. And as for being a mess; I'd rather be messy than be whatever you are.

      M LM LPrieš mėn
    • @M L I never criticized or judged anyone. I merely explicitly stated what they did not. Ironically, you have criticized and judged me. You're a mess.

      redngoldenredngoldenPrieš mėn
    • "Presenting themselves as charitable"? If they formally declared themselves unemployed they couldn't then go forth and make money so instead of allowing their beautiful flowers and plants to simply die they devised and executed a plan to get them into the hands of those who could and would enjoy them while raising money for a worthy cause. There's no good reason to criticize or judge them. Like many small business owners, they're simply trying to not go out of business.

      M LM LPrieš mėn
    • they did donate some money though

      SerenaSerenaPrieš mėn
  • Just curious - why were they donating the money from their drive through sale?

    Alexandra ChristensenAlexandra ChristensenPrieš mėn
    • If they declared themselves formally unemployed they couldn't them make money so instead they donated the revenue from liquidating their stock. A good plan when you think about it.

      M LM LPrieš mėn
    • @Alexandera Christensen, I thought exactly the same thing!

      Cannon BallCannon BallPrieš mėn
    • Alexandra Christensen I’m assuming to people that also have struggles during the pandemic .

      M .mM .mPrieš mėn
  • The red head girl looks like princess with all the flowers in hand ❤️. ***new crush found ***

    Sandip DasSandip DasPrieš mėn
  • Hahahahahajaja so stupid

    G KenobiG KenobiPrieš mėn
  • 2:52 shit i didnt realize flowers were that expensive

    matt carnesmatt carnesPrieš mėn
  • That ginger is cute.

    RaNdOm AcCoUnTRaNdOm AcCoUnTPrieš mėn
  • These 2 women are awesome 👍

    Elaine Michelle TElaine Michelle TPrieš mėn
  • Progressing steadily towards building a successful business model is impressive🌼🌺🥀

    RichieRichiePrieš mėn
  • Reading the comments below made me rethink about the whole flower obsession. It is good to keep things simple :)

    H AH APrieš mėn
  • At the beginning of the video i thought that they turned flowers into perfume or something.

    rahulbindhu rrahulbindhu rPrieš mėn
    • I thought they found a way to freeze them or something. 😂

      Masood ShaikhMasood ShaikhPrieš 6 dienų
  • I wonder if bees care about social distancing...

    OskarOskarPrieš mėn
  • They’re very smart!!

    EgyptEgyptPrieš mėn
  • Literally Wierd To Hear "Wedding Industry"

    The VisionThe VisionPrieš mėn
    • Don't forget about the divorce industry!

      redngoldenredngoldenPrieš mėn
  • Loving their energy!

    innocentshortiinnocentshortiPrieš mėn
  • So basically what they have done: 1. sell the flowers and online 2. donate 3. decoration class

    Khanh PhamKhanh PhamPrieš mėn
  • What should I comment ? 😂😂😂😂😂😂😂

    Anonymous ak!Anonymous ak!Prieš mėn
  • how not to Simp

    BobbyBobbyPrieš mėn
  • This is inspirational

    Mr beastMr beastPrieš mėn
  • Girl from thumbnail look like Kristen Stewart 🤔

    aniket sharmaaniket sharmaPrieš mėn
  • Covid measurements are going to destroy more lifes than an actual virus.. Young lifes matter too...

    Rebeka BambulkovaRebeka BambulkovaPrieš mėn
  • Who else came becoz of Girls and Flowers?😘😋💗

    Abhi ChoudharyAbhi ChoudharyPrieš mėn
  • why is 2:07 subtitle is complete mess?

    cudzsccudzscPrieš mėn
  • More power to you

    Luxury TradingLuxury TradingPrieš mėn
  • Nice 👍👍🙏🙏🙏🙏

    Roy HutagalungRoy HutagalungPrieš mėn
  • Flower power.💐🌸🌺🌹🌷🌻Beautiful arrangements.

    Carmel CapricornCarmel CapricornPrieš mėn
  • Such beauty souls. I want to be their friend 🤗

    Casey Burns InvestingCasey Burns InvestingPrieš mėn
    • @Isaac same his comments are always nice and sweet tho

      vivthebaddie /castlevivthebaddie /castlePrieš mėn
    • Isaac same

      bay13 realbay13 realPrieš mėn
    • Bro , I see you almost on every video comments section 👍😃

      IsaacIsaacPrieš mėn
  • Bruh if u come early, you should scroll to see some of the comments when people dont knkw what to comment, its hilarious 😂😂

    MrJollofMrJollofPrieš mėn
    • @nemo pyari im not, my wifi was really bad on the day so I just kept on pressing enter but it didnt add the comment, and there's only 2 of them so...

      MrJollofMrJollofPrieš mėn
    • Kids love attention

      S MS MPrieš mėn
    • Stop spamming

      nemo pyarinemo pyariPrieš mėn
  • Bruh if u come early, you should scroll to see some of the comments when people dont knkw what to comment, its hilarious 😂😂

    MrJollofMrJollofPrieš mėn
    • My wifi was messed up so it put 2 of them by mistake

      MrJollofMrJollofPrieš mėn
    • Stop spamming

      nemo pyarinemo pyariPrieš mėn
  • Random fact The voice actors for Mickey and Minnie Mouse were married in real life. -The Shades

    ShazisticShazisticPrieš mėn
  • I love when the business collaborates with the nature. ❤️

    Classy entrepreneurss - Shule YasharClassy entrepreneurss - Shule YasharPrieš mėn
    • Simple weddings are good for Nature.. This is not one

      Alka Soli SEER CREATORSAlka Soli SEER CREATORSPrieš 10 dienų
  • itni jaldi...

    Rajesh KumarRajesh KumarPrieš mėn
  • If you're reading this, your crush will fall in love with you 55555

    Eilah Maureen AcebesEilah Maureen AcebesPrieš mėn
    • @Eilah Maureen Acebes not in the public media but maybe in a private msgs

      uhsuh dudeuhsuh dudePrieš mėn
    • @uhsuh dude oww okeyy this is my real full name HAHAHAHA hbu can I have your full name? If it's okay with you LOL

      Eilah Maureen AcebesEilah Maureen AcebesPrieš mėn
    • @Eilah Maureen Acebes Johnnny hbu

      uhsuh dudeuhsuh dudePrieš mėn
    • @uhsuh dude what's your real name? HAHAHAHA

      Eilah Maureen AcebesEilah Maureen AcebesPrieš mėn
    • @Eilah Maureen Acebes u have discord lmao

      uhsuh dudeuhsuh dudePrieš mėn
  • Lovely story! 💐🌺🌸

    Kristian B TV - Online Business TipsKristian B TV - Online Business TipsPrieš mėn
  • love what ur doing 😽😽

    Scarlett TSEScarlett TSEPrieš mėn
  • so cool

    secret singersecret singerPrieš mėn
  • That’s awesome, the flowers look so pretty!

    Fingering ThingsFingering ThingsPrieš mėn
    • @شبنم قبادی what the???

      OmarOmarPrieš mėn
    • @شبنم قبادی dafuq

      Artelis ltArtelis ltPrieš mėn
    • خوبه چفچ😄

      شبنم قبادیشبنم قبادیPrieš mėn
    • let's finger things together. a hole is a hole.

      OmarOmarPrieš mėn
    • Pls finger finger

      Artelis ltArtelis ltPrieš mėn
  • idk why im so early

    Marcus LowMarcus LowPrieš mėn