How Toilet Paper Companies Dealt With The 845% Demand Spike | Big Business

12 Lie 2020
1 122 675 Peržiūros

A run on toilet paper left shelves empty across the US. But why did this happen? Turns out, it wasn't just hoarders' fault. Sure, panic buying was part of it. But coupled with a division between commercial and consumer manufacturing of toilet paper, rolls were cleared from retail stores. We spoke with a consumer behavior expert to unpack what caused the panic buying. Then we learned how two toilet-paper manufacturers kept up with demand.
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How Toilet Paper Companies Dealt With The 845% Demand Spike | Big Business

  • they didnt. they failed. otherwise we would have never seen it become an issue......

    Chris KeelChris KeelPrieš 3 val
  • I don't understand why the hoarding toilet paper like there is no tomorrow. How the heck you can manage to the toilet so often if you don't eat that much because I don't see they hoarding food? Just can't understand it, if there is no food coming in how the heck there is something coming out from your butt?

    kian skian sPrieš 4 val
  • lmao, people are mad; just install a bidet.. 100 times better off.. ramming paper up your ass in prehistoric

    David ONeillDavid ONeillPrieš 9 val
  • thanks

    susan olsonsusan olsonPrieš 14 val
  • “Toilet paper allows us to exert some control over this universe” Why is she talking about it like toilet paper is some miracle from god himself?

    No UsernameNo UsernamePrieš 17 val
  • Those people buy lots of toilet paper has two butthole

    GoGreen VillageGoGreen VillagePrieš dieną
  • The media had a HUGE part in this - don't forget that!

    Dean WassinkDean WassinkPrieš dieną
  • morons just use bidet

    Abdul BaqiAbdul BaqiPrieš dieną
  • I appreciate what you guys do but buying a bidet was the best decision I ever made!! Once you have one you can’t live without it!!

    • because the coal burned to supply electricity for you to do more laundry because now you have to dry your ass helps as well, right? also most seem to not know most tp brands actually use recycled paper

      Chris KeelChris KeelPrieš 3 val
    • What brand did you get? I've looked and there are so many choices.

      Kathy Van ClapdurpKathy Van ClapdurpPrieš 14 val
  • They didnt heard of BIDET SHOWER.. 🤔

    Rehan AhmedRehan AhmedPrieš 2 dienas
    • @Kathy Van Clapdurp yes i agree, dont relate it with us muslims only,its for your own good.

      Rehan AhmedRehan AhmedPrieš dieną
    • I just mentioned that to my husband. It's much more sanitary.

      Kathy Van ClapdurpKathy Van ClapdurpPrieš dieną
  • What I understood about the shortage in supermarkets is that it also has to do with the fact that it takes up lots of space and margins are thin, so supermarkets want to have as little stock of tp as possible, so when people start panic buying it just takes more time for truckloads of tp to come from the tp storage to the supermarkets. In the Netherlands when supermarkets were empty a video went viral of a guy driving around a warehouse full of tp saying: don't panic people, there's enough tp, it just takes some time to roll it out to the supermarkets.

    Martijn PenningsMartijn PenningsPrieš 2 dienas
  • Million Dollar Potential in Ruvol I have invented a Board Game [still unpublished and not yet out in the market] that is guaranteed to be far more challenging and exciting than CHESS. I called it “RUVOL.” Over time, Ruvol will surpass chess as the “Number One Board Game in the World.” Why am I so sure about this? Because I am an avid chess player myself. The weakness of chess is it always starts in fixed positions that the opening moves become “memorizable.” In fact, not a few have so mastered the moves that they can play against their opponents “blindfolded.” It is for this very reason that the great Bobby Fischer introduced his so-called “Fischer Random Chess,” where the starting position of the pieces is “randomized” to make the memorization of openings impracticable. Fortunately, it is also for this reason that I invented Ruvol where “every game” has been calculated to be a challenging one to play. HOW IS RUVOL PLAYED? Ruvol is played somewhat like chess. It is played by two players. It uses a board that is rectangular in shape but containing more number of squares than chess. It has equal number of pieces on each side of the board, where each type of piece moves in distinct ways. However, if the way to win chess is to checkmate the opponent’s king, the way to win Ruvol is to be able to cross a designated line. But there’s one big advantage Ruvol has over chess: The Ruvol pieces are randomly placed at the start of “every game” which makes it impossible for any clever player to memorize the moves. A MILLION DOLLAR POTENTIAL IN RUVOL! The people who play chess will be the same people who will play Ruvol. In my Google search, I learned there are around 800 million chess players in the world. These 800 million players comprise the “Total Potential Buyers” of Ruvol across the globe. At an average profit of just US$3 per set, the “Global Income Potential” of Ruvol then is US$2.4 billion. Assuming only 1% of it will buy each year, the annual global potential sale of Ruvol is US$24M. I AM LOOKING FOR AN INVESTOR! For the reason that I don’t have the resources to publish Ruvol on a global scale, you might be interested to “FINANCE THE PUBLISHING” of my Ruvol on a profit-sharing arrangement. Or better yet, just “BUY MY COPYRIGHT” and Ruvol is entirely yours. If interested, email me at: Thanks and God bless! RODOLFO MARTIN VITANGCOL The Ruvol Inventor

    RMV BookRMV BookPrieš 2 dienas
  • Jake 😍

    J DJ DPrieš 3 dienas
  • Die TP hoarders!!!

    J KJ KPrieš 3 dienas
  • Shit paper is so important.

    Todd H.Todd H.Prieš 3 dienas
  • Industrial paper is better. And cheap. But wash ur butt is even better.

    KarpenoKarpenoPrieš 3 dienas
  • When I saw all these idiots rushing to buy TP.. meanwhile I, sitting on the bidet equipped toilet having my asshole gently cleaned, hands free. No trees are cut to wash my ass, no sir.

    Frank CharronFrank CharronPrieš 3 dienas
  • it was all over europe, not only in norway wtf

    madaymmadaymPrieš 3 dienas
  • Thank you China fake news and your domestic terrorists called democrats you terrorists used this on American citizen becouse you couldn't get your way with Mr trump why is that you domestic terrorists called democrats couldn't get ride of him Because God sent mr trump to drain the swamp facts just like God has the final say in this fake ass election we the people will not back down any longer we the people are done with you you democratic terrorist work for us therfore we the people will remove you the system has failed true American citizen stand your ground and fight for your rights as free America

    Bill TaylorBill TaylorPrieš 3 dienas
  • Easy mode: Toilet paper Normal mode: Wipes Hard mode: News paper Insane mode: Sand paper Survival mode: Bare hands

    Sangita Sarmin KatunSangita Sarmin KatunPrieš 4 dienas
  • I’m still confused at the logic behind “hoarding” toilet paper of all things. I stocked up on rice and beans. 😂🤣

    Nicole MorrisNicole MorrisPrieš 4 dienas
    • you don't want to get caught short .. :D

      SundaysChild1966SundaysChild1966Prieš 9 val
    • If you are usually at work or school .. and shit there .. and wipe your ass there .. and now you are at home all day .. you are going to shit at home now .. so you need paper to wipe your ass ... no?

      SundaysChild1966SundaysChild1966Prieš 9 val
  • If only it was the same for pc hardware :(

    Crazy Tiger SpyCrazy Tiger SpyPrieš 4 dienas
  • This is why you don’t use toilet paper to blow your nose with. It’s recycled paper with chemical whitening agents mixed in. Bad side effects is it may cause tissues to swell!

    Dean HenthornDean HenthornPrieš 4 dienas
  • a really nice case study for the policy makers and the academics field especially to economics students...

    Chadx MChadx MPrieš 4 dienas
  • They eat it.

    ejissajkejissajkPrieš 4 dienas
  • Covid Karen’s have proved to be lucrative for toilet paper and mask manufacturers

    Egon PaxEgon PaxPrieš 5 dienų
  • I never understood this and I never will maybe its a cultural thing but wiping you’re butt with only paper is disgusting but if u only use water you’re 100% clean

    Jony SinghJony SinghPrieš 5 dienų
  • Tbh looking at those toilet paper rolls THEY LOOK SO CUTE.

    118 439118 439Prieš 5 dienų
    • weirdo

      Robert R. Roberto-RobertsonRobert R. Roberto-RobertsonPrieš 3 dienas
  • For some reason seeing all these people fill their karts with toilet paper annoyed me. With a stupid face

    Frances CaraballoFrances CaraballoPrieš 5 dienų
  • Is it safe to say if we get a virus that does give you the sharts , their will be a shortage on nasal spray? Better stock up

    millerbeers33millerbeers33Prieš 5 dienų
  • I think when faced with a serious crisis! Humanity are naturally selfish! So that’s why some buys like 5 packs at a time!

    Alexander GuerreroAlexander GuerreroPrieš 6 dienų
  • One costco pack of tp. Last my family of 10 a whole month

    Leo ArzolaLeo ArzolaPrieš 6 dienų
  • All media manipulation.

    Brit Brit CritictBrit Brit CritictPrieš 7 dienų

    MICHGO1MICHGO1Prieš 7 dienų
  • Poor ass work from the TP company No TP for 4 months !😡

    Danny MaplesDanny MaplesPrieš 7 dienų
  • Should’ve invested in some toilet paper companies

    Zane OrtZane OrtPrieš 7 dienų
  • BUY A thing they wont say but it will cut your to costs and usage by like 2/3rds

    xposed11xposed11Prieš 7 dienų
  • It's mind blowing realizing that binary trading changed my life I didn't except that I will be financially free through binary trading I invested a little amount of money of $ 1000 and now I make $ 13,000 weekly with Mr Ryan Burnnet and now am free from all debts

    Hamza BellHamza BellPrieš 7 dienų
  • The reason toilet paper not was problem in china is cuz they have fountains in the toilets and india wipe ther ass with ther fingers using nails to clean the butt holes..its true

    PsycrowPsycrowPrieš 7 dienų
  • Really informative!

    JavaBean LLCJavaBean LLCPrieš 7 dienų
  • So... Sheeple?

    Dima GDima GPrieš 7 dienų
  • So in conclusion, they make giant toilet paper then turn it into very tiny ones.

    clarizzleclarizzlePrieš 7 dienų
  • Non sense. Like if they are outside they don’t clean themselves. I now know all ladies which don’t clean themselves just cause they think it’s all dirty and they are the first dirty ones. Ok

    Italian Pills - Psicologia PoliticaItalian Pills - Psicologia PoliticaPrieš 7 dienų
  • Asian: “how about we just use water” American: “how we about no”

    7E_27_Saint7E_27_SaintPrieš 8 dienų
    • use water then how you dry yourself? gross man.

      Walmart506 AJ -Walmart506 AJ -Prieš dieną
    • The Dems might turn that off along with power for the green new deal. You know, save that water!!

      Kathy Van ClapdurpKathy Van ClapdurpPrieš dieną
    • I mean i use water then wipe

      führer reichtführer reichtPrieš 4 dienas
    • Americans: “why be clean when we can just smear the poop?”

      KimberlyKimberlyPrieš 5 dienų
  • “Both in real life and on Amazon” So it’s confirmed that Amazon is in fact not real life

    Kezia FragerKezia FragerPrieš 8 dienų
    • Well these guys r so lucky that they will always be needed & have a job..

      Sangita Sarmin KatunSangita Sarmin KatunPrieš 4 dienas
  • I think a lot of people went crazy for it because they thought they'd be stuck at home not aloud to go out. In America, the average middle class person already has a bunch of food in their fridge/pantry/ cabinets. Most people don't just stock up on toilet paper unless they have a Sam's or Costco membership. So if you think you won't be going out, you might run to stock up on the TP to be safe just in case. Then you see other people taking it all and want to make sure you get some 🤷🏾‍♀️. Everyone uses the bathroom but not everyone has a bidet

    sweetncoolsweetncoolPrieš 8 dienų
  • americans literally shitted their pants 😂😂😂😂

    Jos HernandezJos HernandezPrieš 8 dienų
  • In Canada there definitely was also a toilet people shortage, but LTworlds always forgets about us. Lol 😂

    Sienna ToewsSienna ToewsPrieš 8 dienų
    • @Vyen Tro You all are seen as so nice that they don't like to pick on you, lol

      CifIcareCifIcarePrieš 2 dienas
    • True! I’m in Calgary and the shelves were empty. Why aren’t we interesting enough? 😂

      Vyen TroVyen TroPrieš 6 dienų
  • We indians use our hands ... U rich climate change activist .... Bullshit ... Use hands u can save a million trees a year 😜

    Dipendra raj SinghDipendra raj SinghPrieš 8 dienų
  • couldnt people simply sell comercial rolls to consumer market? workers just gonna steal them anyways

    André BarretoAndré BarretoPrieš 8 dienų
  • Cohen’s Moral Panic in motion right here. Because 300+ rolls of toilet paper will save up from a virus that doesn’t cause bowel issues. What idiot consumers.

    starwars1744starwars1744Prieš 8 dienų
  • Just bought 4 packs of paper towels after this video due to the second round of people going nuts and hoarding everything

    D HD HPrieš 8 dienų
  • Sofidel

    Jerimie FieldsJerimie FieldsPrieš 8 dienų
  • There just weak, they can’t wipe with coffee filters

    Bird ManBird ManPrieš 8 dienų
  • If the US ever got into a serious war, the tp roll companies would be converted in a matter of weeks to produce a different product to support the war effort. All you have to do is want to find a way to make it happen, and it WILL happen.

    Dbf CrellDbf CrellPrieš 9 dienų
  • A mans gotta shit. Am i right fellas ?

    YYYYPrieš 9 dienų
  • Is anyone else not surprised there was no run on toilet paper in India?

    Andy KimAndy KimPrieš 9 dienų
  • Whats weird is toilet paper is starting to go off the shelves because people need to buy what they need. Not what they want.

    Final HourFinal HourPrieš 9 dienų
  • Americans: uses toilet paper Asians: laser pressurised water into our butts

    doodskie999doodskie999Prieš 10 dienų
  • Thanks from China 🇨🇳 virus 🦠

    Bee3Bee3Prieš 10 dienų
  • People are so full of it.

    Medusa SkullMedusa SkullPrieš 10 dienų
  • How many trees cutdown for make paper, use water & bath soap for clean way... 😂 😂 😂

    Rham HagopanRham HagopanPrieš 10 dienų
  • Lots of people got the shits.

    run teldatrun teldatPrieš 10 dienų
  • Sorry y'all, I had to go BAD 🤷🏻‍♂️

    The SunchildThe SunchildPrieš 10 dienų
  • Stephen King wrote a novel on the toilet paper panic of 2020 he titled it "The Sit".

    knuckledragging neanderthalknuckledragging neanderthalPrieš 10 dienų
  • Ok i get making bigger rolls smaller isn't as simple as it sound but what about just buying ANY SIZE roll available, even if it is the commercial one. People really arentthat picky about 4ply rolls if nothing but 1 or 2 ply is available

    Jess B.Jess B.Prieš 10 dienų
  • I was scared when the shelves were running out of rice 😭😭

    Nesha CruzNesha CruzPrieš 10 dienų
  • Why do people wash poop with water?

    Aah_RBLXAah_RBLXPrieš 10 dienų
  • Great video with great people being interviewed! Thank you for sharing it

    angel marcoangel marcoPrieš 10 dienų
  • the way to solve this is by starting to use water

    Kamil electronicsKamil electronicsPrieš 10 dienų
  • Toilet paper companies: *moni*

    Ashley LokAshley LokPrieš 10 dienų
  • Kids for dinner we have roast toilet paper.

    Edgar PachecoEdgar PachecoPrieš 10 dienų
  • 2020, and yet people still doing this primitive method of wiping their junk?

    Aji SetiawanAji SetiawanPrieš 11 dienų
  • our bums are forever grateful, toilet paper companies!

    JulieJuliePrieš 11 dienų
  • Hey that’s my hometown’

    Max KaboomMax KaboomPrieš 11 dienų
  • Schools closed due to no toilet paper. Lol!

    Miles BoehmerMiles BoehmerPrieš 11 dienų
  • Oh my God this is going to be in economics textbooks for YEARS after this.

    TheBlondegeduTheBlondegeduPrieš 11 dienų
    • Psychology and sociology as well.

      jascharljascharlPrieš 10 dienų
  • If you wash your s this wine happen Dirty Idiots

    Zac DesignZac DesignPrieš 11 dienų
  • Sorry is this a too american problem Im too european to understand?

    Out of content • 21 yearsOut of content • 21 yearsPrieš 11 dienų
  • I still don't get why people went mental for toilet paper.

    Peter NPeter NPrieš 11 dienų
  • False market bullshit, don't pay attention to the bullshit. They will raise the price and shrink the rolls

    Luis CardonaLuis CardonaPrieš 11 dienų
  • Toilet paper manufactures are quite noble aren’t they?

    Joshua SeptemberJoshua SeptemberPrieš 11 dienų
  • Well you better crank up that machine to produce faster coming up on December and everybody has emptied the shelves again I'm good I got 96 rolls that should last me half the year maybe longer

    dont caredont carePrieš 12 dienų
  • replace the word consumer with customer and il flip the dislike to a like.

    Norwegian SmoresNorwegian SmoresPrieš 12 dienų
  • i still dont understand why

    Chong Wei with a ThanChong Wei with a ThanPrieš 12 dienų
  • So long as people freak out instead of reason things this is what to expect. But I saw you guys on 911 draining the gas out of the hose. ??????

    Ted ZoneTed ZonePrieš 12 dienų
  • TP for my Bunghole

    SJSJPrieš 12 dienų
  • I wish this would have talked about the pulp source and how it’s dealt with demand.

    Scarlett W.Scarlett W.Prieš 12 dienų
  • What in the hell do they do with so much toilet paper? Bread,meat,canned food ok. Toilet paper?

    Pedro SanchezPedro SanchezPrieš 12 dienų
  • !

    KiN CAMELLKiN CAMELLPrieš 12 dienų
  • Yes! Because we all know Covid-19 gives you uncontrollable diarrhea

    Marine BarberMarine BarberPrieš 12 dienų
  • So we know this video is a lie because there are shortages again

    washingtonstromtrooperwashingtonstromtrooperPrieš 12 dienų
  • At 1:14 we Indians eat wheat not toilet paper so this was obvious

    yash singh rathoreyash singh rathorePrieš 12 dienų
  • Wave 2 hoarding shitty toilet papers that you can’t even eat. 🤧🤧🤧

    Judy TamJudy TamPrieš 13 dienų
  • made coronaviruS

    Geoff KirkGeoff KirkPrieš 13 dienų
  • human civilization begins w/toilet paper. has Alot 2 du w/health it's girls who use SO MUCH toilet paper. i know 4 fact

    Kamalakrsna DeviKamalakrsna DeviPrieš 13 dienų
  • or you can buy a. bidet

    Franco CastroFranco CastroPrieš 13 dienų
  • Toilet paper stonks going up af

    Nejc RibičNejc RibičPrieš 13 dienų
  • Yeah, I mean it's all fun and games until you can't wipe your butt.

    Thom CurryThom CurryPrieš 13 dienų
  • I watched a documentary on Venezuela and most dont use toilet paper.. Tp is so expensive that it was given away as rewards.. What we take for granted in America is a luxury in the rest of the world 🤔🤔🤔

    Ryan MorganRyan MorganPrieš 13 dienų